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Technological innovations over the years have changed to the way people shop. The electronic era brought with it e-commerce, first between business to business and then between business to consumers. However, as e-commerce expanded beyond the realms of the B2B and B2C portals, consumers the world over were actively involved in digital shopping. Further, with […]

Every move of ours is controlled by the software applications. If you want to send or read emails you need applications. If you want to chat or listen to music on your mobile phone you need applications. If you want to download or upload documents on your tablet, laptop or iPad you need applications. If […]

Finland is one of the largest export markets across the globe. Being a member of the European Union (EU), Finland has a highly industrialized and a largely free-market economy. If you intend to expand your business in Finland, it is imperative to have sufficient knowledge of the latest tax measures there. Finland has outlined tax […]

When doing business in Belgium it is important to do the necessary research and cover all the aspects of the business plan. Keeping abreast of the new laws and regulations, carrying out feasibility studies, and finding a suitable location can be a tedious task. So if you are planning to enter into the Belgian market […]

In B2B, Webinars are a good source of quality leads. Webinars need to have high quality content which can generate interest in the product marketed. If the key target segments and key decision team profiles are identified, then marketers can source additional contacts from it. LinkedIn, Facebook and Twitter company accounts should be used to […]