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Nurturing leads is an important part of the B2B lead generation process because only leads that are familiar with a company’s product offering will be ready to discuss sales proposals. So, to familiarize leads with the company, its products and its latest updates, lead nurturing has to be done in full earnest. Understand the prospect […]

In B2B marketing, sales enablement plays a key role in filling up the sales pipeline with quality leads. By doing so, sales teams can focus on higher priority leads instead of wasting time in cold calling. Sales enablement is a crucial activity in B2B because the purchasing decision is a collective one and purchasing decision […]

When you think of soft drinks, the first names that pop up are Pepsi and Coca Cola; similarly for shoes, it is Nike and Adidas. What are these? They are brand names. The American Marketing Association (AMA) defines brand as a “name, term, sign, symbol or design, or a combination of them intended to identify […]

Globalization of the business enterprises has only placed them in challenging situations to meet the demands of new age customers.  This has further given rise to the upswing in the spending activities of the organizations to gain a competitive advantage.  Irrespective of the size and industry sector, supply chain management is thus considered as one […]

Business travel is likely to increase in the forthcoming days. Companies are today becoming smart and conscious in their way to managing travel expenses. Studies and researches indicate that the use of online tools have increased consistently in the recent time. Online adoption has a profound influence on the agency expenses and other costs such […]