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According to Gartner, “By converting segmentation criteria into business rules how leads are rated, or scored, providers see an immediate boost in lead volume and lead quality.” Lead scoring is an essential part of the lead generation process. Lead scoring helps measure sales readiness aspects for potential prospects and assists sales and marketing automation teams […]

Business enterprises both large and small deal with exchange of goods and services and the transaction is either in the same form or in cash. The process of buying of supplies and services, for use in the business process is termed as procurement.  With technology being integrated into every system, most business houses use automated […]

Today computers are an integral part of any business enterprise. It helps not only to enhance business processes but also to manage present and future requirements as the business enterprise grows and expands. The advent of computers has made it possible for companies and organization to manage digitally their vast amount of data while computerization […]

Most businesses expend their energy in attracting new customers. However as long as they do not come up with effective strategies to retain existing customers they can no longer attain business success. Businesses can survive if they focus their attention more on retaining customers rather than attracting new ones. And the best way to retain […]

The social networking sites have opened the doors for lucrative ecommerce opportunities. You will find numerous marketing campaigns on these sites that are buzzing with non-stop activities. Online shopping has become the popular mode of doing business for the modern generation. Everybody is in a hurry nowadays and they seek fast and correct resolutions. The […]