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Several business owners are of the opinion that business insurance is an expensive investment for them or treat it as a luxury that only established, big scale business houses can afford. Though it is true that business insurance can be costly, yet it is an essential investment that every business house should invest in and […]

Today no user accessing the internet is immune from security attacks. In an attempt to develop online service, the modern day web applications have been designed, developed and implemented with very less attention to security threats that ultimately have made a huge number of corporate websites vulnerable to hackers. Eminent websites from various industry verticals […]

Enhance Effectiveness of B2B Lead Generation with Marketing Automation Tools For B2B marketing companies the lead generation process is very crucial since it helps to drive traffic to their websites. This process helps to convert website visitors into prospective buyers by using the lead contact information such as email id, phone no, company name, demographic […]

With business strategies getting increasingly complex and demanding, generating quality sales leads, managing demand generation campaigns and evaluating marketing return on investment, can be highly challenging. According to the American Marketing Association, “Sales & Marketing need to be integrated in order to build customer relationships, enhance brand, capitalize on leads, improve market share and to […]

Keeping in mind the importance of data, there have been several rules and regulation concerning data protection. The prominent amongst all has been the Data Protection Act of 1998 that enforced in March 1st, 2000. This Act focuses on offering individual rights concerning the sharing and processing of personal data. Employer’s today need to ensure […]