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Some enterprises, irrespective of their size or industry, perform considerably well. They are successful with low value merchandise, fashionable merchandise or with any other product. On the other hand, there are firms that struggle or appear to do so. When you try and evaluate, you will see that the difference lies in the fact, as […]

Social media is an efficient medium to promote company product and services in the B2B marketing scenario. Top social media sites used for B2B marketing are Facebook, LinkedIn and Twitter. Listed below are the six important steps to devise a social media marketing strategy for your B2B marketing automation campaign. 1. Determine your target audience […]

Social media is an efficient medium to promote company product and services in the B2B marketing scenario. Top social media sites used for B2B marketing are Facebook, LinkedIn and Twitter. Listed below are the six important steps to devise a social media marketing strategy for your B2B marketing automation campaign. 1. Determine your target audience […]

There is no dearth for marketing content in the Internet. But the challenge is to create authentic and resourceful content that will appeal to website visitors. According to the B2B Content Marketing Benchmarks, Budgets and Trends report, producing great content is the biggest challenge marketers face, backed up by producing enough content. Some of the […]

Lead nurturing is serious business in B2B marketing. This is because, it helps to stay engaged with potential buyers of the company’s products or services. By nurturing prospects marketers will be able to deduce buying preferences and assess the time it will take to close the deal. For lead nurturing to bear fruits, marketing campaigns […]