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A simple gift has the ability of conveying a thousand words before you start expressing your feelings. Gifts are a simple way of strengthening the emotional bonds between the people you care, and also increasing the understanding which can be everlasting. A gift to a dear one who lives thousands of miles away from you […]

Online behavior tracking is vital for B2B marketing. This includes profiling of the online visitor, tracking visited pages, time spent on each page, keywords clicked on, visitor’s location, time of visit, source that led them to your website, etc. This data can then be used to determine the visitor interest and intent. Stages in Buying […]

According to Gartner, lead generation and lead management (and hence, marketing automation systems) will become globally accepted by the year 2015. This comes as no surprise because today every B2B marketer realizes the need to use smart lead generation techniques offered by marketing automation software companies. Earlier, inside sales teams were constantly frustrated by dead […]

Lead management can be defined as the process of generating leads who can be nurtured in customers. It encompasses all activities involved during the intervening period such as tracking, analyzing, monitoring, follow-ups, etc. The primary objective of lead management is to build a strong relationship foundation with each of a prospective customer so that it […]

Valentine’s day is fast approaching and people all around the world are busy finalizing their valentine’ day gifts. Though lovers celebrate valentine’ day with great pomp and glory and go to any extent to prove their undying love towards their partner, there are certain facts about Valentine’ Day that not many lovers are aware of. […]