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What according to you is the key component for maintaining customers, attaining high revenues as well as retaining a positive brand reputation? The answer is simple. The same can be achieved by simply undertaking a rigorous customer research. An unbiased review of the customer research on service, loyalty, satisfaction can lead to a marked difference […]

Sales enablement is the process of strengthening the sales team with strategic client oriented insights and information to ensure greater sales wins. There are different tools, processes and methodologies used for either direct or indirect sales enablement. A salesperson, therefore, needs resources which are specific to his sales interaction. Providing the sales team with such […]

Call to actions is an integral part of all websites today. These small buttons have enabled marketers to go beyond the basic ‘click here for more info’ or ‘contact us’ to tabs that are designed to engage a visitor. The most significant change has been the adaption of C2As across all types of marketing collateral, […]

Technology with its innovative ways has given telecommunication a vital place in today’s corporate, social as well as business world. This has also given opportunities for the telecom providers and telecommunications equipment manufacturers to design and develop phones that would tap every market segment.  Today’s growing mobile technology gives birth to a new mobile every […]

When an individual is stationed far from his family he misses them a lot. This situation is frequently experienced by those who are deployed or posted abroad due to employment or when someone is pursuing higher studies or due to marriage ties. The waiting period is an agonizing one and the desire to return home […]