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Lead nurturing essentially involves methods of maintaining a steady relationship with prospects irrespective of whether they are ‘sales ready’. Only one out of ten people who visit the corporate website are there looking to buy immediately, and sadly the remaining nine will walk away if not nurtured early on. Lead nurturing leads has multiple benefits: […]

With B2B companies realizing the immense potential of marketing automation tools, it is essential to know their relevance from the organization’s scheme of priorities. Lead Generation Keeping a healthy sales pipeline is a desired objective of every organization and also the only way firms can sustain themselves in the marketplace. But then finding good business […]

The concept of shopping has undergone a vast change from the traditional brick and mortar stores to online shopping sites. With less time to spare and busy life schedules the enthusiastic shopaholics have been provided with the alternative to shop from any location without going through the trouble of commuting and visiting the shops during […]

Christmas is round the corner. Before Christmas everybody is busy trying to browse the shops to buy Christmas gifts for their family and friends. People usually wait for the seasonal discounts that help them buy worthy gifts and also save. For some it is the time to splurge and as everyone is soaked completely in […]

Social media networking and the mobile technology is a big boon for establishing, enlarging and reinforcing ecommerce relations. The visitors flocking to the social networking sites are increasing every day giving the businesses sufficient opportunities to launch active marketing strategies and riveting the customers’ attention. However the downside to this growing market is that if […]