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In this aggressively competitive business world, success of any product lies in its design and world-class technology execution.  Such combination is an outcome of innovation, amalgamation of multiple disciplines and new perspectives. In this era of software technology working behind every technological and technical innovation, most companies irrespective of being a small enterprise or large […]

For B2B marketing to succeed, marketers must be able to nurture their leads with the appropriate marketing content. Tracking visit patterns such as a prospect’s online activity footprint, number of site visits, content downloaded, sections visited, knowing whether forms are filled or not, can help in identifying where he is in the buying cycle at […]

Fantasy novels had always been a hit with children. With right amount of adventure, mystery, thriller and romance, fantasy novels are something that transports kids to the unknown fantasy world. Rick Riordan, a former class teacher, created more than just a ripple in the world of literature with his fantasy novel series based on mythology. […]

Can you name the most handy and essential accessory that have become an essential part of our world? It’s that device that you are holding in your palms or fits seamlessly in your pockets. It is the mobile phone that we all carry for our everyday communication. Today, it has become an essential device and […]

Gifting is as precious as the gift for the sender and the receiver. It is a way to express ones emotions for others. Every human being love to be loved and appreciated, irrespective of being a friend or a family member. Some express it in words, some in deeds and some through gifts. However,  with […]