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Many B2B companies today are opting for marketing automation solutions. Generating quality leads and managing demand generation campaigns can be complex and demanding in a competitive business environment. To effectively respond to a rapidly changing landscape, and streamline marketing and sales functions businesses need to adopt marketing automation solutions. And this makes good business sense […]

With rapid developments that the mobile industry has been witnessing, each highlights a new trend. Back  in 2011, the trend was that of tablet PC’s and other mobile devices. In the recent years there has been an increase for the demand of mobile devices and applications along with the variety of mobile OS. Mobile advertising […]

According to Forrester’s marketing forecast based on an online survey conducted, “email marketing and spending is expected to actually balloon to $2 billion by 2014”. This means that greater numbers of businesses are looking at email marketing to offer them higher levels of cost-effectiveness and efficiency to derive better ROI. Email marketing has been a […]

With internet boom online content and its optimization has become extremely important. For the ones engaged in internet marketing, would know that SEO tools are a necessity for generating traffic. As for the others, SEO is the short form of Search Engine Optimization. Going by the name SEO plays a crucial part in generating online […]

U.K.’s new Real Time Information System (RTI) that changes how employee data is processed and streamlines UK Pay As You Earn (PAYE) tax system will be compulsory for all employers from October 2013. Business in the U.K. and those managing international employees in the U.K. should begin preparing at the earliest as new payroll software […]