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There’s no doubt that social media is the fastest-growing marketing frontier in small business. According to the Small Business Success Index (SBSI) from the University of Maryland and Network Solutions, small businesses are embracing social media in a big way. Their numbers show that 61% of small business owners are using social media to identify […]

What makes for a successful social media strategy? What critical elements must be in place for the social media to come alive? Today I am exploring some ideas I’ve been considering and I’d really appreciate your feedback. Please note, the following thoughts have never been committed to print before and have only been edited lightly […]

If they’re like most Burlington businesses they want the same thing everyone else wants — more business! But lets be clear for a moment, what they really want is more quality leads that convert into profitable sales. With the advances in modern marketing this is becoming easier than ever and unlike classical print-based media, digital […]

Burlington businesses, like all local businesses, need to invest time and energy in their marketing. But with the emergence of new marketing media it’s difficult for businesses in Burlington to decide how best to allocate their marketing dollars. The good news is acceptable marketing and new media marketing can coexist. In fact, new media marketing […]

Burlington businesses are getting cleverer. Each day a business in Burlington embraces digital marketing and is instantly able to plug their business online. Being recorded in one of Burlington’s online directories means getting found more often by potential customers wanting to shop in Burlington. The local Chamber of Commerce reports there are approximately 4000 local […]