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A successful marketing campaign doesn’t have to be expensive. There are plenty low cost techniques today that will let you communicate with your customers and prospects in an affordable way. You have a choice from business cards and flyers to referrals and newsletters. Whatever marketing method you do, what is important is you market consistently. […]

Despite modern advancements in marketing, it’s still worthy to note that direct mail is still an effective and ideal marketing tool. Even if more and more people go for social media and email marketing today, direct mail remains an ideal way to reach customers and prospects. Both small and large businesses can find a good […]

All too often potential customers and investors see the value of a business based on their financial statement. This is, however, a big misconception. The financial statement of a business doesn’t tell the whole story about the business. If you want to see the intangible value of a business, you need to think about what […]

The business industry is packed with different marketing materials, some more noticeable than others. For a small business owner like you, it’s important that your marketing materials are impressive so you get ahead of your competitions. The only trouble is your budget. It’s likely that you don’t have enough marketing dollars to come up with […]

In business world, businesses always want to stand out from the crowd. They want to look different from their competitions in order to get noticed easily. Some business owners are able to do this easily, while others can’t seem to find the best way to get noticed out there. They appear to sink into anonymity […]