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These days, marketing a business is not so easy. With tough competition ahead, you should be able to find the right channel and tool to help you get ahead of the competition. Let’s admit it. Marketing is about popularity these days. The more popular your business is the more chance you get of getting customers […]

Guerilla marketing is all about creating a marketing campaign that is memorable, easy to carry out and above all affordable. It is done by promising your customers and prospects only what you can provide but actually giving them more than what you have promised. If this is done well, you can be sure to drive […]

Creativity is the key to successful marketing. With hundreds of other businesses trying to compete for your customers’ attention, you need to channel your inner Picasso into your marketing materials. The more creative and unique your marketing campaign is the easier it is to lure new customers into your business. The common problem though of […]

Let’s say you are a small business operating in a small town. You have done consistent promotion so you were able to convince everyone in town to patronize your business. But because it is a small town, it’s likely that you have already saturated the market and having a hard time looking for new customers. […]

Every marketing campaign should be result oriented. If you can’t get good results, your marketing strategy is no good. You need to seriously rethink your strategy so you can get good return on your investment. Often, the problem is in the marketing materials that you use. It’s likely that you are creating materials that are […]