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An obvious answer to the question is that the fragrance that determines if a perfume will sell or not. Well, it is an important factor but by far not the only factor. In fact, if all other factors are not taken in account then a great fragrance might not find any takers and vice versa. […]

Many people live by the theory of once a writer, always a writer. Its true to some extent but has a lots of riders attached. A person with the basic skill and talent to write is potentially capable of writing any form of the craft but he needs to mold himself to suite the demands […]

Marketing and advertising has grown into a big business. People have found different ways to market their products. Print media and television have always been people’s favorite, but they are the most expensive means to gain publicity for your business.A cheaper option is Internet marketing. It is as fast and reliable as print and TV […]

The world of perfumes is one of the most mysteries kinds. There are more hush words floating around that a Sherlock Homes novel. So much so that saying perfume industry is pillared on secrecy wont be an over statement. The biggest secret for all perfumes is its formulation itself. There is no legal do & […]

You just launched a new product & expecting huge profit. Obviously the first motto of launching products is to generate profit. But first of all you must know one thing about new products that they don’t generate sales or profit over a night. It takes some time and lots of efforts. Marketing your new product […]