More About the Author "leapfrogg"

Author Nick: leapfrogg
Name: Johanna Hakala
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About the Author: Digital marketing


Articles by leapfrogg :

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Data and Lead Nurturing

This week saw the welcome news that marketing spend across the UK is increasing again after two and a half years in the doldrums. This is a great development, but two key trends we’ve seen suggest that the pattern of any increased spend is going to be quite different to the model that prevailed pre-recession. […]

Sales vs Marketing and Sales Lead Scoring

Should sales teams be allowed to “reject” leads which have been produced for them through marketing activities (which would include telemarketing)? In our view the answer is an emphatic “yes” – if the lead falls below agreed, objective and measurable criteria. Moreover it’s crucial that any rejected leads are fed back to their source (whatever […]

Reducing liability risks – a practical guide for charities

Despite continued pressure on funding in the current economic climate, UK wide research by Ecclesiastical Charity Insurance has found that public liability remains the major area of concern for UK charities. This brief guide to charity liability summarises the key issues charities can become exposed to through various groups of people including the public, volunteers […]

How to survive your child’s exams- a parent’s guide to approaching the exam period

The exam period is upon us again and students nationwide will be preparing for the most intensive weeks of their school year. But parents can feel almost as stressed or nervous about the exam process as their children. This guide from experts at Roedean girl’s school is full of tips and advice on how to […]

Chalet holidays

The classic ski holiday image involves staying in a cosy, snow-topped chalet and relaxing by a warm fire after a day on the slopes, hot chocolate in hand. But the relative luxury of today’s chalet is in fact at odds with their origin. The term ‘chalet’ actually stems from the Arpitan speaking part of Switzerland […]