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Marketers of classical music need three things for an effective campaign: high-quality, price appropriateness and product availability. The marketing department at EMI Encore had all three, and from there the sky was the limit. The end result: quality classical music packaged in an eye-catching design that is available in stores and online at bargain prices. […]

Chances are that if you have ever shopped for artificial Christmas trees at your local department store the experience was not a pleasant one. In fact, the stress and hassles described by countless disappointed department store shoppers have provided Balsam Hill with the insight needed to become the leader in the artificial Christmas tree industry. […]