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Landing Page and traffic source must match! For example, if you advertise with Google AdWords , or any other way, it is important that the landing page matches the ad. If this is not the case you know one thing: you throw the advertising budget into a bottomless pit! There are two things that definitely […]

When sending e-mails it happens that they are not delivered in the correct inbox . Many marketers make a distinction between hard and soft bounces. However, this is a too simple distinction. When sending e-mails can be so much wrong, it is ridiculous to errors in only two categories to classify. The marketing software makes […]

Website translation If you have international customers or just want to attract, you have probably thought about translating your website into another language. A good translation is often not cheap. The implementation and maintenance costs much time and money. As a rule of thumb you can use that about 25% of the cost of the […]

Each page of your website has a purpose, right? At least in the ideal world would be like this. Otherwise why would that page on your website? And if each page has a purpose, then chances are that a visitor is to do something on that page. And this is the call to action. A […]

A landing page is the page where a visitor lands on when such a hyperlink in email campaigns clicks. This page contains relevant content that matches your call to action. The content is often a special purpose on this page. Are we back? Well, we can continue the important points: Use a recognizable design For […]