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Lead generation is probably the element that best defines network marketing and business activities in general for this work sector. An MLM network marketing lead is a prospect, which means that he/she may become either a downline or a customer. The struggle to get as many leads as possible fuels the search for all sorts of strategies and tactics. It is common practice to throw parties or organize product presentations to generate leads, but this could be really embarrassing and counter-productive too.

The best network marketing company to work for is the one that corresponds to your needs of development. The choice of the company greatly influences your chances of generating a rewarding income, yet, you have to keep your eyes open and be very alert to reading the market signs, because of the high risk of scams. The following elements make the difference between various network businesses and help you identify the best network marketing company: