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Language translation has longbeen regarded as a valuable asset and important tool to utilize while operating in a corporate environment. In order to increase profitability and progress, many wise business owners have employed experienced translators to alleviate the challenge of language barriers in trade and commerce. The ability to read content in a familiar language […]

The secret to successful lead generation, in the B2B space today, is to nurture leads over time and convert more inquiries into qualified leads and qualified leads into sales. Industry studies show that it takes an average of 12 touches to convert a cold prospect into a hot lead, yet most sales reps under pressure […]

Effective asset management processes are a must for any infrastructure or equipment centric operation. Municipalities understand this reality and more.  Water and Wastewater operations, for example, must manage assets and optimize utilization efficiencies, and do so without impacting the environment and ensuring the production of a vitally critical resource. Water treatment plants are entrusted with […]

Social intelligence plays a critical role in developing an effective social marketing strategy. Although many companies may not actually have a social intelligence strategy, there are many companies that are social online in media campaigns. Companies invest heavily in the creation of their social sites, but they usually have inadequate visibility into all the activity […]

Social business is the biggest innovation that has happened to enterprises. It’s not whether businesses should use it or not; it is how best businesses can leverage it to drive business and reduce cost. With internet changing the face of communication, the new ‘Web2.0’ includes access to inexpensive tools (blogs, wikis etc) and people are […]