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Supply chain management (SCM) is a discipline that entails the management of a network of interconnected businesses that are involved in the service and product packages that are needed by the end users within a supply chain. The process spans across all the storage and movement of raw material, inventory, work-in-process and completed products from […]

Today’s business enterprises strive hard to survive through the aggressive competitive prevalent in the environment. The survival strategies includes reaching out their products and services to a wider customer base, expansion to geographically distant location and upgrading the business environment with contemporary technological infrastructure. The internet and the World Wide Web also play a major […]

The dangerous implications of counterfeit drugs today are one of the major challenges to the integrity of public health systems and wellness around the world. What most people fail to realize is that the profits gathered from this crime is increasingly being designated by a group of secretive and well organized criminal groups and third […]

Language is  life’s bonding factor and the crucial aspect for every business enterprise. Language which has evolved  with the passage of time is the single bridge used for communication between regions, states and countries. Irrespective of all technological advancements, the need for language as the source for communication cannot be replaced. Today as the business […]

A brand logo or trademark can be any distinct phrase, word, picture, symbol or a combination of all that identifies and distinguishes the product of a particular organization. An organization’s brand not only comprises of its trademark, but also its product range, advertising and promotional programs, trade dress and its marketing strategy. Hence, one can […]