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Most companies and organizations still follow traditional business intelligence of using structured corporate data to improve business decisions. Even after the advent of social media & intelligence social , there occurred no significant changes in their attitude as they continue to do the talking and expected their customers to listen to them. They failed to […]

Globalization and technology driven economy has given the consumer access to a wide range of FMCG products from across the world. Moving down the supermarket with trolley at hand, the customers have the liberty to pick and choose products from a wide array of available goods.  As one rolls the trolley along these shelves, consumers […]

Internet has expanded manifold over the last decade. From online browsing to networking the journey has been that of an evolution. Furthermore, with the presence of the latest social networking forums social networking has taken a new paradigm. It is no more just an obsession or pastime for individuals, but rather a business tool for […]

Brand reputation is a certificate of quality and reliability for any organization. When customers buy your products merely on the basis of your brand name they trust you and know that they will get good value for their money. The relationship with your customers is a delicate one. You will continue to earn high profits […]

The banking industry is facing a number of challenges with the increase in malware, spyware, root kits, phishing, social engineering and a multitude of scams resulting in account takeover, new account fraud and identity theft.  Banks as well as other similar financial institutions hold a considerable number of high value clients and any leak about […]