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Companies use marketing campaigns to promote their products and services and generate sales leads. While most companies launch multiple campaigns simultaneously, all campaigns will not necessarily be equally successful. Identifying the target market that will generate the highest return on investment in your brand is critical to success. Methods to achieve this will differ across […]

In an endeavor to create better models with advanced features to give them an edge above the rest, most of the aerospace, automotive and industrial companies are constantly at work. With the competition in the aviation industry is growing, industry is facing arduous challenges as the engineering businesses are struggling to increase the profit margins […]

Steered by offset requirements and the need for smart sourcing to gain cost and time benefits, the aerospace industry is anticipated to increase considerably in India. Globalization of engineering is driving companies to offshore work to companies providing low-cost engineering services consulting solutions. The engineering services sector as well as the manufacturing sector in India, […]

The relevance of human resource (HR) as a mode of ensuring sustained growth for an enterprise can never be overemphasized since it is the basic strength on which every strategy survives. Therefore, efficient employee management is one of the top priorities for any progressive institution, which is aiming to excel in its field. Retention, attraction […]

Counterfeit has become a widespread malady as product manufacturers around the globe are finding this issue a common and grave concern. Every year genuine manufacturers lose their revenues to the cheap and wily tricksters. The online auction sites such as eBay, Amazon etc., have become a refuge for these counterfeiters to indulge in free marketing of […]