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1) Not Tweeting Often Enough Did you know that 85% of Twitter users post less than 1 update per day? It’s hard to gather a following when you have nothing to say. Also, think about how it comes off to your existing patients… has a bit of a lazy feel to it doesn’t it? You […]

Too much information! Most patients will not take the time to read long paragraphs about your office or your profession. Get to the point! Tell them what they need to know, make it easy for them to skim though and get out. Using Bad Fonts Believe it or not, fonts make a huge difference. Not […]

Dental, Optometry and Chiropractic practices, like every other business, try and acquire new patients while striving to keep their current patients happy. Knowing and keeping up to date with what your customers want is essential in today’s fast paced environment. Being a fairly new business, our main focus is to try and attract new customers. […]

Using appointment reminder cards and patient acquisition cards are important tools for effective healthcare marketing. For many practices, reminder cards are the only form of communication that patients receive. Below are some tips on how to ensure your cards are effective and to ensure that your cards stand out from the crowd. Quality – Do […]