More About the Author "ronntorossian"

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Name: ronn torossian
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About the Author: Ronn Torossian is the CEO of 5WPR, one of the 15 largest PR firms in the US. Named to the "Ad Age" and "PR Week" 40 under 40 lists, he was a semi-finalist for the 2010 Ernst & Young Entrepreneur of the Year Award. His agency represents leading brands in all spaces, and has worked with celebrities including Snoop Dogg, Pamela Anderson and Nick Cannon.


Articles by ronntorossian :

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Lin-Sanity: Jeremy Lin a Marketing Dream Come True By Ronn Torossian

If NY Knick rookie phenomenon Jeremy Lin is the real deal on the court, expect him to be the most popular athlete marketer off-the court for many years to come. This young man will be the face of the NBA – and surely the face of many mainstream, major brands. “Lin-sanity” has just begun – […]

Lin-Sanity: Jeremy Lin a Marketing Dream Come True By Ronn Torossian

If NY Knick rookie phenomenon Jeremy Lin is the real deal on the court, expect him to be the most popular athlete marketer off-the court for many years to come. This young man will be the face of the NBA – and surely the face of many mainstream, major brands. “Lin-sanity” has just begun – […]

Madonna was the other Super Bowl winner By RONN TOROSSIAN

In what was clearly a great Super Bowl half-time show, Madonna did a great job of entertaining the millions watching the game – and in doing so scored a Public Relations coup in reaching a new generation of fans, with guest appearances with today’s stars including LMFAO, Cee Lo Green, Nicki Minaj and M.I.A. Madonna […]

Ronn Torossian PR book excerpt: Helping Jalen Rose shine

A Rose by Any Other Name Smells as Sweet Jalen Rose hired us in 2004. Rose was a good basketball player, famous for his role in Michigan’s Fab Five and a former NBA all-star. He knew he had a few years left in his professional basketball career and wanted to build a stronger brand to […]

“PR” & “ISSUES MANAGEMENT” NO LONGER DIRTY WORDS By Ronn Torossian

Yesterday we were informed that the banking industry has regained profits bringing it close to the pre-crisis levels. The analysis of how they got there indicated that the bigger lenders performed better than those institutions who still preferred keeping funds to themselves as opposed to benefiting the still-struggling public. I am well aware of the […]