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Today more and more people are worried about their weight. And there are two things that affect a person’s weight, their diet and their exercise. The easiest way to loose weight is changing your diet. Now we all know American’s love to eat meat. That’s why it can be hard for dieters to change their […]

Hey you, B2B advertiser. Yeah, you. What makes you think you’re so special? Who told you B2B advertising needs to be stuffy? And wordy? And boring? And where’d you get the idea it had to be all about your products and nothing about your audience? Get a clue. Or better yet, four of my best […]

Determining the proper social outlets for your B2B communications – daunting, isn’t it? Well, it doesn’t have to be that way. Keep your B2B social media selection process simple by asking yourself some questions. Answering these questions will help put you at ease and start your social media efforts out on the right path. Who […]

Online advertising is becoming a more viable investment for companies because of the many ways to measure return on investment (ROI) through customer engagement. With a continually growing number of websites and online mediums, advertisers are able to measure ROI by generating meaningful and consistent engagement to help gain loyal customers. There are three tiers […]

Market analysts are prognosticators of the future. They can identify trends, critique current market activities – including sales, products and services – and forecast specific market growth areas. Their charter is to stay on the pulse of the specific markets they serve. There are usually 6-10 major analyst firms serving most niche markets. The predictions […]