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Marketing is one of the most crucial aspects of business. In fact it has been so ever since men began this thing known as ‘business.’ The passage of time saw the business procedures and methodologies undergo a sea change. Something similar happened with the most crucial aspect or rather the most important part of business […]

Marketing in the present times has seen a new dawn in the form of online marketing. The virtual world is one of those places that cannot be seen while it is in operation but the results in this world are seen in the concrete form. Gone are the days when the traditional media like the […]

Just one line can create a nation. Just one word can bring down the walls of separation. And just one letter can tell everything that needs to be told. But how many people or rather to be more precise the self proclaimed masters of the craft that is much better known as the advertising and […]

Australia is one country that is well known for myriad of reasons. These reasons vary from the natural splendor of the greenery on the land. The beauty of the coral reefs below the ocean that attracts millions of tourists from across the globe. The variety of flora and fauna that have inhabited this land eve […]

Globalization is the keyword that is driving the world of business around in the present times. Although the concept had been in the minds of the people who lived some thousands of years back and were already on their way of realizing it as is proved by the discovery of the ancient coins and various […]