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There are many ways through which a person can make money. There are jobs which require very less time, and give you a lot more than the usual. Also, people who want to make extra money can also do part time work along with their regular jobs. The part-time home business is one alternative that […]

Individuals go shopping for more complex reasons than simply acquiring a product or set of products. Diversions from routine activities, exercise, sensory stimulation, social interaction, learning about new trends, and even acquiring interpersonal power (“bossy” clerks) are non-purchase reasons for shopping. Of course, the relative importance of these motives varies both across individuals and within […]

Price reductions and promotional deals (coupons, multiple-item promos like giving bookmarks and other freebies) are generally accompanied by the use of some point-of-purchase materials. Therefore, the relative impact of each is sometimes not clear. Nonetheless, there is ample evidence that in-store price reductions affect brand decisions. The general pattern observed in the United States, Japan, […]

Any attempt to describe a complex, non-linear process such as consumer choice necessarily simplifies it and removes much of its richness. Thus, this article will make consumer choice seem more logical, structured, rational, and deliberate than it often is. We know that a situation plays an important role in consumer decisions. For example, when we […]

What should you do to guarantee that printed brochures’ final quality is outstanding? Online printer reviews suggest that you need to have a checklist. A brochure checklist ensures that any errors or flaws that creep into a brochure in the process of preparation are removed before the brochure is sent for printing. By using a […]