Brand Respected Sports Stars “scarce Resources” Secret Game
“Sharapova is special? Her so special?” War back in 2006 Martina Hingis was not without jealousy “live” evaluation of Sharapova. From cars to perfume, fear of large international brands to miss her, and Maria Sharapova have some favored “excessive.” In fact, China’s sports stars are increasingly respected by the brand. Horizon Research 2005 survey of […]