ArticleField.comInternet's Fastest Growing Free Content Article DirectoryOne of the most popular forms of email marketing is the newsletter. Newsletters are fun to create and customers like to read them. However, newsletters can’t be all fun and fluff. They have to sell or they aren’t worth the time. Newsletters should be relevant to readers. They will not keep reading if the content […]
Pay per click is not a magic bullet. Simply having advertising online doesn’t guarantee more visitors, but PPC advertising will usually increase a website’s visibility. Because of this, websites need to put their best face forward. They want to have the best advertising that they can afford and attract the most number of customers to visit their […]
There are several things a website can do to increase the return on investment (ROI) of a PPC campaign. Lesson One: Develop a Solid Keyword Strategy A good keyword strategy begins with an extensive keyword analysis. In the section, “Using Google’s Keyword Tool,” the basics of Google’s free online tool that enables websites to explore what […]
Pay per click, or PPC, is a type of advertising that compliments SEO practices quite well. Pay per click is an advertising method used on advertising networks, websites, blogs, and search engines in which an advertiser only pays for an ad’s placement when a user clicks on the ad to visit the advertiser’s website. Ads are displayed […]
There are other aspects of PPC campaign beyond keywords and providers that can affect the success of a PPC campaign, including: the advertisement’s position on the SERP or website the website and advertisement’s content, appearance, and usability the product or service’s price and benefits Each of these factors can greatly contribute to a PPC campaign’s success – or lack […]
