Archive for the "Marketing" Category

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Keeping Your Business On Top Of The Game

Competition is a fact of business life. When you have a thriving business, expect that there will be competition coming in, offering the same products or services as you have but a slightly lower price. If you do not know how to be competitive, you can end up out of business in no time at […]

Work First Then Start Your Own Business

You may probably be an employee right now in a commercial printing business, doing printing jobs or handling something at the finishing department. You want to get out and make a better life for yourself and your family. Do you know that you can do it? If you really have plans of making it big, […]

ISD Global’s holistic, Integrated approach helps brands realise well beyond their marcom objectives

By Suresh Dinakaran Dubai based new age Brand Consultancy ISD Global (Ideas.Strategy.Design Global) adapts itself to changing needs and times. Rather than work as a hands off, aloof, participate only from the outside approach, it follows the mode of an inclusive, immersive and engaging collaborator that works with brands as an extension of their brand […]

Helpful Tips for a Successful B2B Lead Generation Program in UK

What happens when leads are not qualified? Company resources and efforts will just be wasted when those leads fail to convert into sales. One of the major reasons why some UK businesses do not get the results they want from their lead generation campaigns is that they’re unable to recognize that qualified leads is another […]

Equilbrium in the Goods Market and Money Market

IS – LM macroeconomic model helps us to develop a sound understanding of how equilbrium is approached in our economy. Here we will understand how equilbrium is acheived in a closed economy. A macroeconomic model that graphically represents two intersecting curves, called the IS and LM curves. The investment/saving (IS) curve is a variation of […]