Archive for the "Marketing" Category

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Women and Their Purchasing Power

Shopping and buying are ideally associated to women, thus the term “shopaholic”, but when it comes to finances and big purchases such as cars and homes, it’s the men who have the last say. However, societal changes have brought about changes in the position of women in terms of finances and purchases. Today, it’s clear […]

How LinkedIn can help your online business grow

LinkedIn is the world’s largest professional network with more than 120 million members and still growing. LinkedIn connects one to his trusted contacts and helps him exchange knowledge, ideas, and opportunities with a broader network of professionals. If you joined LinkedIn and filled out the profile thinking it was only an online resume, you’re definitely […]

It’s Not About You: Why Sales Prospects Don’t Buy From You

Why do you think leads and prospects stay that way and they don’t convert into customers? It would have been ideal if all sales leads or prospects eventually turn into customers, right? But unfortunately, in the real world, it does not happen that way all the time. Brace yourself and get ready for the top […]

Getting a Large Logo Design doesn’t have to be an Expensive

Getting a large logo design doesn’t have to be an expensive or tedious method. By utilizing certain services, one can create their own business logo design online. Any do-it-yourself program provides one with the tools one needs to evolve a professional, eye-catching logo design that will stick with purchasers and help emblem your business. With […]

The Sustainability Marketing and Branding Checklist

In the last years or so, sustainability has been the buzzword, whether it is in creating business plans or in maintaining marketing approaches. Sustainability is actually important if the business wants to deliver exceptional products and services and maintain a loyal customer base. Sustainable marketing in its simplest term refers to creating businesses that will […]