Archive for the "Marketing" Category

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Crisis Pr & Brand Goldman Sachs: Insider Trading & Greg Smith By Ronn Torossian

More than a month ago Greg Smith slammed Goldman Sachs in his high-profile public resignation letter. Since then its been continual crisis management for the investment firm. The job of their crisis PR team wont be getting easier anytime soon – In the newest scandal to hit Goldman Sachs, Prosecutors have started a new insider […]

Logo Designing has been in Vogue since a Long Time in the Europe

Logo designing has been in vogue since a long time in the Europe and the American continent. With the passage of time, this has come into the corporate premises of a number of other countries around the world. The company logo design is the most talked about practice when we discuss the standing of a […]

Tips on Brand Name Selection

When you think of soft drinks, the first names that pop up are Pepsi and Coca Cola; similarly for shoes, it is Nike and Adidas. What are these? They are brand names. The American Marketing Association (AMA) defines brand as a “name, term, sign, symbol or design, or a combination of them intended to identify […]

Why Choosing A Good SEO Company Is A Great Business Solution

To make a success of you online marketing business, you have to have a good flow of traffic to your site and a good conversion rate so that traffic equals sales, to a greater, rather than lesser, extent. You can do Search Engine Optimization (SEO) for yourself, but it takes time, expertise and patience to […]

Private Label Creation

Private label is defined as putting one’s own brand on a product or item produced by a different individual or company. For instance, a person or company purchases garment items from a certain manufacturer. This entity adds its own label and devises its own packaging for the items. This type of brands may also be […]