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I had this boss who came from the military. Although he has retired from the service, of course, he brought with him some of the things that he had been practicing. One of these was his penchant for details. He would often remind everyone that ‘the devil is in the detail.’ At first we abhorred […]
One of the things that your marketing collateral like brochure printing should have is a call to action. While it may sound obvious that what you want your customers to do is to purchase the product or avail the services, the message may not be clear at all to your intended prospects. If you have […]
In case you have not noticed it, the only thing your customer is thinking is, ‘How is this good for me?’ This is what that young mother in the detergent lane at the grocery store is asking herself while reading the new laundry detergent. This is what the young executive is thinking while looking at […]
What will give you the edge in business? First of all, your business cards. These cards help you project the image of your company. These cards can make you stand above all the rest. When you meet a prospective client, you only have at least a minute to make an impression. So make sure that […]
