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That is a life that I also would willingly lead

Candlewick was the laziest and the naughtiest boy in the school, but Heidiadalheid was devoted to him. He had indeed gone at once to his house to invite him to the breakfast, but he had not found him. He returned a second time, but Candlewick was not there. He went a third time, but it […]

Right to Access to the Broadcast Media

The Supreme Court has also held that candidates have “an affirmative right to access to the broadcast media.” This ruling, handed down in July 1981, was the result of a challenge by the Jimmy Carter campaign to network denial of the right to purchase thirty minutes of prime time in December 1979. ABC and NBC […]

What is Issue Advocacy?

Exempted from the restrictions of Buckley v. Valeo was issue advocacy, advocacy that does not explicitly urge a vote for or against a candidate. This form of communication burst onto the national scene in 1993—94 during the debate over health care reform. Unlike candidate-sponsored ads, issue advocacy ads can be rejected by stations. Indeed, some […]

Advertising can also reduce confusion about a product

An ad can also solicit the attention of the intended audience by re-creating the lifestyle that the audience member either has or desires. Why do ads for beer show groups of people rather than individuals? Why are men rather than women shown in most beer ads? In what sorts of environments are the people in […]

Advertising and Reality: Stereotype

Stereotypes are simplified, inaccurate conceptions or images that have become standardized and are widely held. A stereotype can idealize or demean the group it types. If a depiction of a group reflects reality, we do not consider that depiction a stereotype. Stereotypes make it possible for us to form generalizations about a person or advertised […]