Archive for the "Small Business" Category

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But Dows Advertising Work?

By the time the 1999 graduating class of college students had finished senior finals, the typical student had seen an average of half a million commercials. What this generation finds persuasive differs from that which moves its parents. The 18-to-25-year-old market differs from the older markets, advertisers argue. Psycho demographic research reveals that the old […]

Appropriating Historical Persons and Events and Appropriating a Famous Phrase

The only widely accepted ritual employed to commemorate Presidents’ Day, honoring the birthdays of Washington and Lincoln, is the Presidents’ Day Sale. To draw us into stores, advertisers reduce George and Martha Washington to cartoonlike hucksters. Actors in white “Washington” wigs hector us about unbelievable bargains and swear that, like George Washington, they would never […]

Pressures from Advertisers

The price of subscriptions does not pay the total cost of producing a newspaper or magazine. Both are underwritten by advertising revenue, and commercial television and radio are almost completely financed by advertising. Their dependence on these external sources of funding renders them vulnerable to boycotts by advertisers. For example, in spring 1986, some Detroit […]

TV Extended Warranty Reviews And Consumer Reports

If you are buying a television you should always explore TV extended warranties as an addition to your purchase. The concept of extended warranty agreements for television and other digital equipment has saved owners a lot of money. A TV extended warranty provides reassurance that your television will be functional without added expense and inconvenience. […]

Hypocrisy Broadly Construed’ and When Is a Hunger Strike Newsworthy?

Reports about the activities of Chenoweth, Barr, and Burton fell within the boundaries of the norm of hypocrisy. Each had publicly condemned behavior similar to the acts in which each had privately engaged. The case of Henry Hyde was different from these three. This time there was no public display, no abuse of power, no […]