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For a layman, developing a brand design is the same as creating a new logo. This is far from the truth. Brand designing is one of the critical tools which an organization can utilize for its benefit whenever it is interacting with its consumers or other parties. Redesigning a brand is only necessary when your current brand image is not serving the aim of creating a positive impression on consumers.

Most of the small companies run on highly narrow budgets, and the situation has become worse due to the current economic scenario. With a scarcity of funds and resources, the small organizations should invest carefully so that maximum output is reaped from their initiatives. Small businesses can resort to commercially feasible alternatives for big budget marketing, like use of flyer printing, which is not only inexpensive but also quite effective.

The UK is in a crisis, we are witnessing one of the longest recessions in the history where Economic output is down by 6%. The banks are still not lending to small businesses and an estimated 30,000 businesses have closed down in 2009. And this, experts say is only the beginning. As a business, if you have made it this far, that’s great. You have probably seen some competitors fail and shrinking of the market. While the market might have shrunk, you own a bigger slice of the pie. In the end, only the fittest, the agile and the adaptive will survive.

A great logo is one which conveys the core value of your brand in a manner which is simple to comprehend, but achieving this objective is often tough. Another key requirement which makes the development of a corporate logo even more difficult is to create a design such that it is attractive and slick.

The last opportunity of influencing a customer and pulling him to your product, which is lying with competing products, is through the packaging. It can help in reinforcing your brand and product’s image and give you advantage over your competitors. That is precisely the reason why packaging design is crucial. The decision of the consumers often lies on the packaging design and even small factors can make a huge difference.