While it is good to have SEO websites that are optimized for the search engines, the websites also need to be informative in order to procure customers and keep visitors returning to the site. Having a website is the first step in having a successful online business. But if your website consists of a bunch of ads, does not answer questions for visitors and does not provide them with the information that they seek, it is unlikely that visitors will remain or will visit again. Good websites are those that provide valuable information and answer all questions for visitors.