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Choosing a DRTV Agency

The idea of choosing a DRTV agency probably sounds really easy. Simply search the Internet for a DRTV agency in your area, meet them, hire them, and get started. It’s as easy as that, right? The truth of the matter is that choosing a DRTV agency is considerably more difficult and requires careful consideration and […]

DRTV Agency and Infomercials

Companies have not been using infomercials/ DRTV advertising for more than a few decades. In fact, DRTV advertising became popular during the 1990s. At this time it the DRTV agency market began to grow, too, as more agencies began popping up offering DRTV services to companies interested in advertising via DRTV. The way the DRTV […]

Do You Need A DRTV Agency?

If you have been wondering whether or not you need a DRTV agency there are several questions to ask yourself to help decide. The way you answer these questions will help you determine whether a DRTV agency is needed for your product or not. In many cases, a DRTV agency isn’t needed because a DRTV […]

DRTV Agency- Choosing Infomercial Length

There are two lengths of infomercials, short form and long form. It is critical to find a DRTV agency that will be able to assist you with either length depending on the one that will best benefit your product. There are some specifics you will want your DRTV agency to be able to deliver with […]

Things to Consider When Using DRTV Advertising

Inventing a new product isn’t usually the most expensive part of getting that product into consumers’ hands. Instead, the most expensive aspect of new product development and marketing is advertising. In fact, there are thousands of new products developed every year that truly could improve the average consumers’ daily life but the marketing is cost […]