The adidas brand reputation in the world of high quality and durable, not attractive enough.
Adidas shoes, head of marketing Eric · Liedtke: “the designers when you design a sneaker adidas, it is not clear who are potential buyers. Not familiar with the customer, this is the crux of the adidas: it has been manufacturing good shoes, but it doesn’t fit the tastes of consumers. “For example, adidas ClimaCool ventilation […]