An informative website is one that will provide all visitors with information that they come to seek and will also keep them coming back for more. There are various internet marketing strategies that are used in order to make websites not only appear more interesting, but also to draw attention to the site. Successful websites are not only informative, but they use search engine optimization to get them noticed online. SEO websites are more successful online than those that are not optimized. A website should be more than just an attractive looking site, it should answer questions for visitors who are drawn to the site. Good web masters understand the secrets to making a website not only more informative, but easier to find online. There are several important aspects to having a website that is informative and will make visitors want to keep coming back.