Comparing Different Types Of Advertising
In some ways, communication has caused our planet to shrink. A news event anywhere in the world today can be communicated, almost instantly, to anywhere else in the world. Newspapers, Radio, Television and the Internet have all contributed to this. Like any technology that brings benefits, unfortunately, there are also disadvantages. Our world is one of communications overload. Over the course of an average day we are exposed to news, commercials and advertising through all of the above forms of media. The result of this is that we have become conditioned to blocking out all but those items that we are interested in.